House of Sephora 2026

Beauty lovers, mark your calendars! House of Sephora is back, transforming into the ultimate beauty playground packed with exclusive launches, interactive experiences and your favourite brands under one roof. Be among the first to swatch and try Only at Sephora exclusives and First at Sephora launches before they hit stores, while discovering the latest trends across makeup, skincare, haircare and fragrance.

Expect immersive brand activations, live beauty demonstrations and personalised recommendations from industry experts. Makeup fans can also catch dedicated experiences by cult favourites including Haus Labs, Makeup by Mario, Charlotte Tilbury and Tarte Cosmetics.

Sephora Gold Tier Beauty Pass members can redeem priority access and score an exclusive goodie bag (while slots last), while all Beauty Pass members can register for free general admission via the Sephora app. Not a Beauty Pass member? Simply sign up or log in to Sephora’s Beauty Pass, generate their Beauty Pass barcode, and present it for scanning at entry.